In this episode of Product Marketing Insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos discusses the ins and outs of customer churn.
A little bit about Aggelos
Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job.
Growth Sandwich is one of the most prominent Customer-led Growth agencies helping B2B SaaS companies make their marketing efforts work through win/loss data and deep customer empathy.
In the last 3 years, Aggelos has worked with more than 100 SaaS companies and has trained thousands through his physical and online courses.
Aggelos' background is 40% Marketer and 60% Product Manager and he's passed by Head Digital and Product roles. He's passionate about user research and especially jobs-to-be-done and is among the very few people that are certified in the jobs-to-be-done framework.
Key talking points
- Key drivers of customer churn
- Telltale signs of a customer who could be on the cusp of churning
- Tips for customer retention
- How to get feedback from churned customers to improve your practice
- How to reactivate a churned customer
- Strategies PMMs can use to define your position in the market and reduce churn
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