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Differences in product marketing when supporting a developer tool

PMM Talks | On-Demand | Core

OnDemand

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What skills are needed to break in the role of Product Marketing?

What do people deal with on a day to day basis?

This will be an audience participation session where we will create a mindmap together about how product marketing differs when targeting/supporting developers or other technical users.

About the speaker:

Martin (Marty) Bakal is Product Marketing Director at OpenLegacy, and PMM Evangelist.

Marty is an experienced Product Leader with a passion for understanding user needs and translating them into products and collateral.

He has a natural ability to translate technical features into simple to read content for internal and external stakeholders.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Differences in product marketing when supporting a developer tool