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Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools

Podcasts | storytelling | Product Marketing
 

A little about Jen

In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, the Chief Marketing Officer at commercetools.

Commercetools is a leading digital commerce platform behind some of the largest and most innovative global brands.

Jen oversees commercetools’ global brand, marketing, and corporate communications efforts, including brand strategy and design, customer marketing, demand generation, product marketing, marketing analytics, and operations.

Key talking points

Jen and Mikey have a great conversation around the value of network and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, and capitalizing on storytelling opportunities.

Plus, Jen breaks down:

  • Her fascination with Tech,
  • Why she thinks everybody at an organization should “own brand”, and
  • Her advice on spending time with as many other teams and contributors as possible to be the most effective product marketer you can be.

A little about GhostRanch

You probably haven’t heard of GhostRanch, and that’s because they live behind the scenes, helping B2B Product Marketers bring their stories to life with consultative presentation and sales-enabling asset design services.

Even though, as a product marketer, you’re often asked to develop some of your organization’s most valuable content and assets that help drive revenue and adoption, it’s rare that you have access to your own dedicated Design team.

As a result, you usually find yourself waiting in the same queue as the rest of the org. GhostRanch is that fractional design arm dedicated to helping Product Marketing teams bring their ideas to life with a level of responsiveness and collaboration that's hard to find in-house or from full-service agencies.

Wanna get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Charley and register your interest: charley@pmmalliance.com.

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools