What is the PMA mentorship program?

We pair product marketers all over the world up with leaders in their field to make sure everyone has the advice, resources, and confidence to kick their career out of the park - because part of elevating the product marketing role is elevating individuals, too.

When you sign up, you'll also have access to mentors from other professions as well. This ranges from AI professionals to customer success managers, to product managers.

If you're looking to change careers, do a lateral shift in your company, or get exposed to other functions, this handy feature is for you.

The benefits of having a PMM mentor

👩🏽‍💻 Tap into invaluable expertise and advance your career
👌🏻 Get matched every month if you need
✅ Complete, confidential 1:1 time to ask what you want
⬆️ Grow your network and learn from topic-specific specialists
💯 Solve problems and up-skill with 100% confidence
🖥 Get tailored advice for your product and industry
🧠 Tap into insights you wouldn’t otherwise have access to
💡 Explore new ideas and understand different perspectives

What to expect

  1. Fill out the survey so our matching algorithm can do its thing.
  2. We run mentor pairings every two weeks
  3. You’ll get an email once you’ve been matched with a mentor.
  4. Reach out to your mentor on Mentorloop to set up your first session.
  5. After your session, please fill out the Mentoring quality score (MQS) to let us know how it went.

A few things to know

  • The goal is to find one mentor you really click with and can build a long-term relationship with.
  • You can talk to a few mentors at first or have more than one mentor for different goals, but we’ve seen the best results when you stick with one main mentor over time. (We suggest five sessions, once a month)
  • If you’ve got a short-term goal or a specific ask (career change, role curiosity, short-term project, etc.), reach out to us and we’ll help find someone outside of the algorithm.

See you in there!

FAQs for the mentorship program

How does matching work, and how long does it take?

Matching runs every two weeks using an algorithm based on your criteria. If you have an urgent or specific request, coordinators can run a custom match.

How many mentors are available?

We have 100+ mentors, and growing.

How often can I meet, and for how long?

As often as you’d like. We recommend meeting monthly for about five months once you find a good fit, but the schedule is completely up to you.

How much time do I need to commit?

Whatever works for you. An hour a week or an hour a month, your call.

Is mentoring virtual or in person?

Mostly virtual, giving you access to mentors nationwide. In-person meetings are welcome if you and your mentor are nearby.

Who can participate? Can I be both a mentor and mentee?

Participation is open to members. Some senior leaders join as mentors only. You can also be both a mentor and a mentee.

What if the match isn’t right?

No problem, you can rematch in the next matching cycle. Make sure you 'close your loop' as well.

How do we communicate?

You’ll start in a shared chat on the platform, then connect however you prefer.

Do I need a membership?

Yes. Mentorship is included with Pro and Pro+ memberships. Exec+ offers a more bespoke mentorship experience.

You’ll be in good company...

Here are just some of the organizations our mentors come from:

This is amazing, how do I sign up?

All you've gotta do is make sure you're part of a PMA membership plan - our mentor program is available to Pro, Pro+ and Exec+ members.

Find out what others think...

“It’s fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return”
Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program.
Product Marketing AllianceCharley Gale
“The best thing you can do to give back to the community and feel like you belong together”
Two PMM pros, Div Manickam and Aline Bezerra, get into their experiences with PMA’s mentorship and menteeship programs.
Product Marketing AllianceStevie Langford