What is the PMA mentorship program?

We pair product marketers all over the world up with leaders in their field to make sure everyone has the advice, resources, and confidence to kick their career out of the park - because part of elevating the product marketing role is elevating individuals, too.

When you sign up, you'll also have access to mentors from other professions as well. This ranges from AI professionals to customer success managers, to product managers.

If you're looking to change careers, do a lateral shift in your company, or get exposed to other functions, this handy feature is for you.

The benefits of having a PMM mentor

👩🏽‍💻 Tap into invaluable expertise and advance your career
👌🏻 Get matched every month if you need
✅ Complete, confidential 1:1 time to ask what you want
⬆️ Grow your network and learn from topic-specific specialists
💯 Solve problems and up-skill with 100% confidence
🖥 Get tailored advice for your product and industry
🧠 Tap into insights you wouldn’t otherwise have access to
💡 Explore new ideas and understand different perspectives

FAQs for the mentorship program

Can anyone be a mentor/mentee?

Generally, only people who are subscribed to our membership plan can be mentors or mentees. But, we also have Ambassadors and other top-level execs who join as just mentors.

How many hours do I have to commit to?

It's entirely up to you! You set the pace based on what you’re comfortable with. Whether you can only commit an hour a week or a month, that’s perfectly fine.

Will I have to include weekends?

Not at all. You choose which days you want to speak with your mentor. So, you can certainly choose a Monday to Friday schedule, or add in weekends if you prefer. 

How does matching work?

We use a matching algorithm to help pair mentors and mentees.

The algorithm pairs people across the whole program using your chosen criteria. This helps reduce unconscious bias and makes it easy to create strong matches at scale.

What if I don't get on with my mentor?

No worries - sometimes the first match isn’t the right fit.

If that happens, you can be paired up with a new match in the next matching cycle.

How will the communication side of things work?

Most of the communication can take place in the chat room when you become a pair on the platform - including the first meeting. Then, you're welcome to meet again however you prefer going forward.

Can I be a mentor and mentee?

Absolutely! Being an expert in one area doesn't mean you can't improve in another.

You’ll be in good company...

Here are just some of the organizations our mentors come from:

Find out what others think...

“It’s fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return”
Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program.
Product Marketing AllianceCharley Gale
“The best thing you can do to give back to the community and feel like you belong together”
Two PMM pros, Div Manickam and Aline Bezerra, get into their experiences with PMA’s mentorship and menteeship programs.
Product Marketing AllianceStevie Langford


This is amazing, how do I sign up?

All you've gotta do is pick your PMA membership plan - our mentor program is available to paying members (Pro, Pro+, and Exec+).