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From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp

Podcasts | Competitive Intelligence | Product Marketing | Articles
 

A little about Andrew

On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.

Andrew is a well-known and well-respected member of the competitive intelligence community, sharing his thoughts on how businesses compete on LinkedIn. Before jumping headfirst into the world of competitive intelligence, Andrew was a Product Marketing Manager at ZoomInfo.

Now, at ClickUp, Andrew is working to carve out a place within the incredibly crowded project management software industry.

Key talking points

In this episode, the pair discuss Andrew's transition from product marketing into competitive intelligence, why he thinks it was a natural next step, and what he loves about enabling others with competitive intel.

Want to get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Lawrence and register your interest: lawrence@pmmalliance.com

pmmalliance.com.

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp