x close
Nothing to display...
1 min read

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Podcasts | Customer Marketing

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.

Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the emerging world of customer marketing.

Today, Zoey and the team at Logz help cloud-native businesses monitor and secure their environments with comprehensive open-source tools.

Key discussion points

  • The role customer marketing plays within the broader sales and marketing orgs, and the role it plays in Go-to-Market.
  • Zoey's thoughts on the recent shift around customer marketing and Go-to-Market - and why she thinks it’s happening.
  • The role customer marketing plays in helping product marketing define Go-to-Market strategy.
  • How product marketing supports customer marketing, and vice versa.
  • The ways in which customer marketing cooperates with lifecycle marketing.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

Read More
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io