Chris Lynch is the Chief Marketing Officer at Mindtickle. In his role, Chris reports directly to the CEO, overseeing all global marketing functions, including product marketing, digital, demand gen, go-to-market strategy, brand, and creative.
Key talking points
GhostRanch's CEO Mikey Mioduski took the hosting reins for this episode of Product Marketing Insider.
Mikey and Chris discuss:
Why presentations are so important and how they can set organizations apart,
How demos have evolved and why they're so hard to nail,
Packaging and positioning through storytelling,
What separates "good" from "great" product marketers,
What Chris has learned from working at Mindtickle, and more.