A little about Dan
In this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility.
At Product Tranquility, Dan works with B2B SaaS CEOs to help them define pricing and packaging for new products. Since pricing impacts almost every inch of an organization's strategy, he also offers guidance on packaging, marketing, customer segmentation, competitive analysis, positioning, user research, and product engagement.
So, it's safe to say he has a lot in common with product marketers!
Key talking points
In this episode, the pair discuss why Dan feels product marketers should have an active role in guiding pricing committees that drive pricing strategy, and what they should look out for when approaching pricing.
Want to get involved?
If you wanna flex your podcast skills and appear on Product Marketing Life, contact Lawrence and register your interest: email@example.com