In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador and founder of Easy Apply. Reggie shares his experience tackling the challenge of staying competitive in a hyperactive marketplace.

Key takeaways

Innovative value addition: Reggie emphasized the importance of extending value to customers by offering unique services such as advisory and consulting. This approach not only enhances the utility of the existing product but also creates new revenue opportunities.

Strategic market analysis: Conducting a thorough competitive landscape analysis is crucial. Reggie's team used this analysis to craft a differentiated value proposition, ensuring their offerings stood out in a hypercompetitive market.

Personalized customer experience: Reggie highlighted the significance of personalizing the customer experience. By providing tailored consulting services and performing audits of customers’ current setups, his team was able to deliver targeted solutions that drove revenue growth and improved customer satisfaction.

About our guest

Reggie Waterman, PMA Ambassador and Founder of Easy Apply

With 15 years of experience in Product Marketing Management, Reggie has consistently earned accolades and promotions throughout his accelerated and progressive career at Canada's largest Communications, Media, and Technology companies. 

He possesses an executive-level presence, taking on broad accountability and leadership roles in complex product launches, overseeing digital marketing strategy, and managing communications for extensive product and service portfolios.

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.