Ensuring that your sales and product marketing teams are in sync can be tough! My name is Cece Lee, and in this article, I’m gonna show you how we foster a culture of collaboration between sales and product marketing.
Not just that, I’m gonna show some practical strategies for making this happen and I'm going to demonstrate how this relationship can positively impact your organization.
Sounds a little overwhelming, right? But don’t worry, I’m gonna break it down into a few key talking points:
- My journey to product marketing
- How we manage the day to day operations at Talview
- How do sales and marketing connect?
- How can we leverage resources?
- Utilizing data points
- Practical tips for making content discoverable
- Best practices for fostering collaboration between sales and product marketing
- Leveraging metrics and data
My journey to product marketing
The way my journey started was pretty unusual! I started in communications and PR. Back then I don't think product marketing was really as established a discipline as it is today. When I started looking at marketing 8 to 10 years ago, I recognized a need to leverage that background.
I realized I had to really focus on our solutions, product messaging, and positioning. Obviously, PR is really focused on the user, so my background was really key in this journey.
It’s essential to keep the buyer in mind when you're drafting those types of collateral pieces and messaging in product marketing. Guess what. I totally fell in love with product marketing! Maybe it’s because PM really benefits from understanding your industry, your market, your buyers, and your competitors. This is something that was essential when I was in PR.
Product marketing really demands a holistic view of what we do. Product marketers are always juggling, and that is what I’ve really thrived off.