A little bit about Emily

As the Content Lead for Product GTM, Emily supports all (25+) ZoomInfo solutions, products, and features by creating ad-hoc and product launch materials.

She also ensures that messaging is effectively communicated for each product, across each medium, including website copy, case studies, third-party marketplace copy, one-pagers, pitch decks, ebooks, guides, and more.

Key talking points

  • What good content looks like
  • Advice for writing effective content
  • How to appeal to a broad audience
  • Differentiating content in saturated markets
  • How to identify the most effective form of content for your business
  • Common mistakes PMMs make when writing content
  • Key steps when creating content
  • The role of content in go-to-market strategies

And much more...

Get involved

Are you interested in appearing as a guest on our other podcast series,  Product Marketing Life? Contact Rose and register your interest: rose@pmmalliance.com.