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How to lead cross-functional GTM efforts

On-Demand | Go-to-Market | Beginners

Weekly free product marketing live session

Looking for top drawer advice on:

  • Gaining alignment towards a collaborative goal?
  • Enabling trust and building a team identity?
  • Impacting change across the org?

Then tune in live to see Jason Coari share his wealth of knowledge from 20+ years doing all of the above to lead cross-functional go-to-market strategies.

Watch this OnDemand

About the speaker:

Jason Coari, Go-To-Market Executive, Global Director Product Marketing.

Jason is an accomplished enterprise go-to market executive with 20+ years of progressive international experience in the technology industry. He has an outstanding track record of driving revenue growth through a rich understanding of the enterprise IT customer journey and holistic go-to market strategies.

Jason is highly skilled at orchestrating cross-functional collaboration across international borders, as well as crafting compelling product messaging across multiple communication mediums and effectively evangelizing these to C-level stakeholders.

He is also a trusted business advisor that is relentlessly customer focused, and recognized in the top 1% of SGI employees as a distinguished ‘Agent of Change’.

Watch this OnDemand

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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How to lead cross-functional GTM efforts