A little about Patrick
On this week's episode of Product Marketing Life, host Mark Assini is joined by Patrick Wall, Director of Competitive Intelligence at Imperva.
Patrick started his career in Sales Engineering, learning first-hand what it takes to close a sale. After partnering on a deal with the product marketing team, however, he quickly discovered his new calling as a PMM.
He then spent the next seven years learning the ropes, eventually rising to a director role. Throughout that time, he uncovered yet another passion. This time, it was competitive intelligence (CI), a function he has now fully committed himself to at Imperva.
Key talking points
In this episode, the pair discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, what good enablement material looks like, and how to develop it.
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