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Launching a competitive intelligence program | Patrick Wall, Imperva

Podcasts | Competitive Intelligence | Competitive Enablement | Sales Enablement

A little about Patrick

On this week's episode of Product Marketing Life, host Mark Assini is joined by Patrick Wall, Director of Competitive Intelligence at Imperva.

Patrick started his career in Sales Engineering, learning first-hand what it takes to close a sale. After partnering on a deal with the product marketing team, however, he quickly discovered his new calling as a PMM.

He then spent the next seven years learning the ropes, eventually rising to a director role. Throughout that time, he uncovered yet another passion. This time, it was competitive intelligence (CI), a function he has now fully committed himself to at Imperva.

Key talking points

In this episode, the pair discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, what good enablement material looks like, and how to develop it.

Want to get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Lawrence and register your interest: lawrence@pmmalliance.com

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Launching a competitive intelligence program | Patrick Wall, Imperva