Creating a marketecture: Essential positioning for product marketers [VIDEO]

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.

Effective product positioning is crucial for differentiating your offering, establishing your value, and giving you the edge over competitors.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.