Welcome back to Meet the Masters - a podcast series to discuss the key facets of product marketing, with renowned experts who have been there and done it.

In this episode, host Charley Gale speaks to Daniel Kuperman, Head of Core Product Marketing and Go-to-Market at Atlassian.

They discuss leveraging analyst insights and how to build strong relationships with analyst teams, as well as what you can learn from the Analyst Relations Certified: Masters course we have at PMA - a course that Daniel himself built from his experience and expertise in the field.


A little bit about Daniel

Daniel Kuperman has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories.

A bit more about Analyst Relations Certified

Led by Daniel himself, Analyst Relations Certified: Masters is an industry-standard, self-paced curriculum designed to teach you how to leverage analysts to boost your competitive advantage.

Savvy product marketers know you can get competitive insights, brand awareness, and even increase sales if you know how to leverage analyst relations. But such an activity requires dedicated time and a comprehensive plan, or you risk being left behind by your competitors.

Inside, you'll access:

🎁 8 modules packed with actionable insights.
🎁 Vetted exam questions to test your understanding.
🎁 Official certification to showcase your skills and boost your credentials.

By the end of the course, you'll learn how to:

βœ… Understand the different approaches to analyst relations based on your company's stage and team size.
βœ… Create a comprehensive plan of attack to engage with the right analyst firms.
βœ… Leverage best practices to succeed at analyst briefings and inquiries.
βœ… Ensure your company is well represented in analyst reports and analyst communications.