Choosing where to invest in your learning can be a momentous decision, so we're here to give you all the background info you need before becoming a master at product marketing.
Introducing: Meet the Masters - a podcast series dedicated to discussing the key facets of product marketing, with renowned experts who have been there and done it.
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In the very first episode, host Charley Gale speaks to Yoni Solomon, VP of Product Marketing at Gympass and master go-to-market strategist.
They discuss Yoni's biggest successes and challenges with go-to-market, the difference between GTM and a product launch, and how to go about renaming an existing product.
Plus, they talk about what you can learn from the Go-to-Market Certified: Masters course we have at Product Marketing Alliance - a course that Yoni himself built from his experience and expertise in the field.
A little bit about Yoni
Yoni Solomon is an award-winning product marketer and advisor. He has been recognized as one of the world's 50 most influential PMMs, and is on a mission to rewrite the book on go-to-market for the next generation.
He’s passionate about a variety of areas within B2B tech marketing besides GTM, including positioning, pricing/packaging, portfolio management, people enablement and training, demand-gen, and content, to name a few.
A bit more about Go-to-Market Certified
Led by Yoni himself, Go-to-Market Certified: Masters is an industry-standard, self-paced curriculum designed to help you nail your GTM processes from here on out.
Whether you’re part of a 10-person startup or 10,000 person enterprise – developing a consistent, repeatable launch process for Go-to-Market activities has never been more critical.
This course is for anyone that’s been tasked with bringing a new product, feature, partnership, or service to market – and needs a proven process to do it.
Inside, you'll access:
🎁 4 modules featuring key GTM concepts and strategies.
🎁 48 exam questions to test your understanding.
🎁 11 templates to put your learning into action.
🎁 Official certification to showcase your skills and boost your credentials.
By the end of the course, you'll learn how to:
✅ Implement a proven formula that's comprehensive, repeatable, and creative.
✅ Build and tailor an ideal product blueprint of your own.
✅ Apply your new templates to facilitate a seamless GTM process.