Welcome back to Meet the Masters - a podcast series to discuss the key facets of product marketing, with renowned experts who have been there and done it.

In this episode, host Charley Gale speaks to Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi.

They discuss how to price discounts without damaging profits, the ethical dilemmas of competitive pricing, and what you can learn from the Pricing Certified: Masters course we have at PMA - a course that Tamara herself built from her experience and expertise in the field.


A little bit about Tamara

Tamara Grominksy builds product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies.

She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy to product marketing.

About Pricing Certified

Led by Tamara herself, Pricing Certified: Masters is an industry-standard curriculum designed to teach you how to convert more customers with solid pricing.

Pricing strategies have the power to make or break your product. Pricing too high can turn away customers while pricing too low might undermine quality. In this program, Tamara shares the blueprint for how she unlocked huge growth potential for several companies.

Inside, you'll access:

🎁 6 modules packed with actionable insights.
🎁 Vetted exam questions to test your understanding.
🎁 Official certification to showcase your skills and boost your credentials.

By the end of the course, you'll learn how to:

πŸ’° Understand pricing strategies to a T.
πŸ’° Be able to change your pricing confidently.
πŸ’° Understand how to conduct a pricing analysis.
πŸ’° Know how to segment your pricing.
πŸ’° Understand how discounting works.