Product messaging is how we communicate a product’s value to potential customers and is crucial to any product marketing strategy. However, it’s very easy to get wrong. With Messaging Certified, you’ll learn how to get it right.
The common misconception is that it’s about just listing the awesome features and benefits of a product. When actually, it’s about the internal and external perception of your product, strategic guidance for sales and marketing, and laying the foundation for lucrative lead conversion through cohesive content and communication.
Messaging Certified: Masters has been designed to equip you with the tools and knowledge to address all these essential messaging aspects - and more.Enroll Now
What’s included when I enroll?
👨🏼💻 6 insightful modules.
🎥 4 hours’ of content, including bonus footage from key experts.
🔥 Fireside chats with experienced messaging experts from the likes of Amazon Web Services and Remote.
👌 Lifelong access to the course footage - plus any future updates.
✅ 80+ exam questions throughout to consolidate your learning.
🧠 Facility to ask text-based questions throughout, all of which are answered by a PMM leader.
🔖 Official certification if you pass all the exams.
⏳ 100% self-paced - learn at a time and pace that works for you.
By the end of this course you'll:
📩 Know how to build foundations for solid messaging and customer engagement.
📩 Be able to get maximum impact from your messaging frameworks.
📩 Be a pro at drafting, layering, and reviewing your messaging.
📩 Understand how to work more effectively with copywriters.
📩 Know how to validate your messaging with prospects and customers.
📩 Understand message synching and why it matters.
…and that’s just the TIP of the iceberg! 🥶
Meet your instructor, Bryony Pearce.
Bryony’s the Head of Education here at PMA and if you’re a regular around here, you’ll recognize her from our reports, articles, podcasts, courses, ebooks... In fact, there aren’t many pies she hasn’t got a finger in.
How, you might wonder, has Bryony come by such enviable pearls of wisdom? Well, it’s all thanks to the powerhouse PMMs surrounding her who continue to offer their tireless support to the PMA cause.
Bryony’s worked with PMM experts from leading global brands like Google, Dropbox, TikTok, and Amazon (just to name a few) to churn out game-changing content you won’t find anywhere else. She’s chomping at the bit to add this certification to the list.
And it doesn’t stop there…
On top of the incredible insights from Bryony, you have the opportunity to learn from the absolute best of the best from the product marketing industry through fascinating fireside chats and blockbuster bonus footage.
- Div Manickam, Mentor, Author, and Product Marketing Influencer
- James Doman-Pipe, Senior Product Marketing Manager at Remote
- Holly Watson, Senior Product Marketing Manager at Amazon Web Services
This course will help you:
✅ Understand the impact messaging has on your business.
✅ Learn how to gather and consolidate your research into messaging that packs a punch.
✅ Build effective objectives and draft key messages.
✅ Learn how to test, iterate, and refine product messaging.
✅ Know how to get an entire organization to understand and adopt your product’s messaging.
✅ Understand how to keep engagement high from both internal and external sources.