Moving through the funnel as a product marketer [Video]

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences.

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.

Before I transitioned into product-led growth, I had misconceptions. When I heard “product-led growth,” I thought it meant PM-led growth, and I was worried that my career would take a downturn; the only question was how quickly. In reality, product-led growth is full of exciting opportunities.