PMA vs Sirius

Product Marketing

Looking to get certified? Torn between us and Sirius? Need a little reassurance that Product Marketing Core is the course for you? Well, you’ve come to the right place.

Until you’ve taken the course for yourself, you’ll never truly understand the value Product Marketing Core has to offer, but here are just some of the highlights of us versus Sirius.

What PMA brings to the table

👩🏼‍🏫 11 modules
📒 68 chapters
✅ 87 exam questions
👋🏻 1 live session a week
🛠 20+ templates & frameworks
🔖 PMMC® certification


"The information in Product Marketing Core is INVALUABLE. One cannot put a price on how much knowledge can be obtained from these lessons. There is no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of." - Louis Guerrero, former Product Marketer at Lyft

PMA & Sirius side-by-side

We hate to have to do a like-for-like comparison, in some ways it’s like comparing apples and oranges, but we want to do our course justice and save you some precious hours poring over course brochures (just like we had to do to put this table together).

And the reasons don’t stop there. With a community of 13,000+ PMMs (the biggest in the world, by the way 💁🏼‍♀️), we have exclusive and unlimited access to the burning questions and problems product marketers are facing today - and, of course, all this intel is fed into our course content.

Speaking of course content,  here’s an outline of everything you’ll cover in every module of our course…

Product Marketing Core curriculum

And throughout our curriculum, we'll be taking you through the PMA framework:

“Taking the PMA course was the best thing that happened to my product marketing career in 2020.” - Princewill Ejirika, Group Digital Brand Manager at Tolaram Group

So, to sum it up, let’s contrast and compare...

What you’ll learn - PMA

As a result of becoming PMA certified, you’ll learn:

  • How to truly embody the voice of the customer
  • How to master the art of getting products to market - and keeping them there
  • How to roll out, test and iterate everything you do
  • The what, why, and how of every product marketing principle

What you’ll learn - Sirius

  • Segmenting buyer audiences based on buyer personas
  • Positioning and messaging from Portfolio Marketers
  • Creating an effective sales enablement and product launch program

Team certification

PMA - For teams of 6 + we can build a course tailor-made to meet the challenges within your company. We’ll provide a dedicated portal where you can control the course and exam content so it’s of most value to your team - and have your own branding, too.

Sirius - Offer a bespoke course for teams of 20+ only.

“Product Marketing Core is one of the most comprehensive and crucial courses that any product marketer or someone willing to join product marketing needs to complete. Its extremely robust structure, very cohesive and well explained frameworks are essential to PMM success within any business. At the end of the course, you will be a confident product marketer with strategic, analytical, research and storytelling skills. Very highly recommended!” - Karim Zuhri, Global Head of Product Marketing & Research at SafetyCulture


If your or your team decides to take the course live and online, they'll be learning from our PMA experts in residence…

Guest speakers

Taking the OnDemand course? Learn from industry-leading guest speakers like:

- April Dunford - CEO at Ambient Strategy
- Mary Sheehan - Group Manager, Product Marketing at Adobe
- Marcus Andrews -  Group Lead, Product Marketing at HubSpot
- Sarah Din - VP of Product Marketing at Unbabel
- Natalie Louie - Senior Director of Product Marketing at Zuora
- Kyle Poyar - VP of Growth at OpenView
- Misha Rangel - Senior Product Marketing Manager at IBM
- Darlene Samer - Global Programs, Sales Readiness at LinkedIn

Trusted by some of the world's top product marketing teams...

Here’s a taste of just some of the product marketers organizations and teams who’ve already trusted us with their certification:

“PMA covered every inch of product marketing in a robust, yet digestible, format. The mix of presenters, resources, and evaluations kept me engaged throughout. The best part is, I was able to take it at my own pace and now have a wealth of resources available to me on demand. THANK YOU, PMA!” - Gwendolyn Smith, Senior Product Marketing Manager at Litera