PMM and content marketing collaboration checklist

When product marketing and content marketing are aligned, magic happens – launches land better, messaging resonates deeper, and content drives actual business outcomes. This checklist is designed to help you streamline collaboration between PMM and content teams, so everyone’s pulling in the same direction from research through to execution.

Whether you’re launching a product, refreshing messaging, or building a content strategy grounded in customer insight, this checklist gives you a shared playbook to get the job done right.

What is a product marketing and content marketing collaboration checklist?

This template is a ready-to-use checklist that outlines how product marketers and content marketers can partner more effectively across six key collaboration areas:

• Customer research and content themes
• Messaging development and execution
• Competitive thought leadership
• Product launch content strategy
• Feature updates and content refresh
• Product insights and content opportunities

It clearly breaks down responsibilities across both teams, helping everyone stay aligned, reduce overlaps, and fill gaps – all while creating more impactful content tied to real product priorities.

Who is it for?

This checklist is for product marketers and content marketers who work together to bring products to market and create engaging, customer-centric content.

It’s especially useful if you’re:

• Kicking off a new collaboration between PMM and content teams
• Planning a product launch or refresh
• Looking to tighten the feedback loop between customer insights and content creation
• Tired of last-minute scrambles and duplicated effort

If you’re a PMM, you’ll love how it helps you guide content strategy with positioning and insights. If you’re a content lead, it ensures you’re plugged into the product roadmap and messaging – not catching up after the fact.

How to use the template

This template is designed to be simple, flexible, and immediately actionable. Here’s how to get started:

1. Download the checklist: Choose your preferred format — Google Docs or a downloadable .docx — and save it to your workspace.
2. Customize for your team: Every company’s workflow is a little different. Tweak the checklist to reflect how your PMM and content teams operate and where the handoffs happen.
3. Use it during planning sessions: Bring this checklist into kickoff meetings for campaigns, launches, or quarterly planning. Use it to clarify roles and flag dependencies early.
4. Check in regularly: Revisit the checklist throughout the project to make sure tasks are on track and nothing's slipping through the cracks.

Get your PMM and content collaboration checklist

Product marketing and content marketing collaboration checklist

Product marketing and content marketing collaboration checklist Collaboration PMM responsibilities Content responsibilities Customer research on content themes Deliver buyer persona research. Share voice of customer insights. Build a content plan around the customer’s journey Create con…

Google Docs