Arpita Sharma, Associate Product Marketing Manager at GaggleAMP, is a customer-focused product marketer and is one of the growing legions of graduates to hone their skills with the Product Marketing Core certification.

It’s no secret that more people are deciding to pursue a career in product marketing, but mapping a route into the industry isn’t always clear-cut.

Arpita is a professional with experience in driving engagement and growth for B2B and B2C brands and enrolled in the certification program as she sought support whilst pivoting into a product marketing role.

We caught up with her and discussed:

  • Her motivations for signing up for Product Marketing Core
  • Her personal highlights
  • What the course has helped her to accomplish
  • Her next steps in her professional journey
  • Whether she’d recommend product marketing core to other PMMs

Why did you initially sign up for Product Marketing Core?

I wanted to explore a career in product marketing but didn’t know where to start. I did extensive research and compared different courses in the market. I found the Product Marketing Core to be the most meaningful in terms of course structure and affordability. Hence, I decided to enroll.

What was the best thing about Product Marketing Core?

I loved everything about Product Marketing Core. However, research, OKRs, and sales enablement were the most meaningful modules.

What has taking Product Marketing Core enabled you to accomplish?

Firstly, I learned a lot of interesting new stuff. Secondly, recruiters started noticing my resume and asked me specific questions about the certification. I finally landed a job six weeks after completing it.

What's the next step for you in your professional development journey?

Since this is my first product marketing job, I’m looking to grow into my current position as a product marketer and implement some of the things I have learned in my certification.

Who would you recommend Product Marketing Core to?

I believe everyone has something to learn here, but I’d say it's a must-do for someone looking to break into product marketing roles.