Temitope is a creative young copywriter at Tagvenue, just venturing out into the world of product marketing. She was recently selected to participate in our Product Marketing Scholar Program, where she took the first vital steps to gain the knowledge, tools, and training needed to start her career in product marketing.

Temitope gives us the details of her PMM scholarship program, delving into:

  • How she found out about the program
  • Her motivation for enrolling
  • What she enjoyed most about the program
  • Where she found the most insight

And more!

How did you find out about the PMM Scholar Program?

It's funny how some things happen just when you need them most. 

For several months, I’d been eagerly looking forward to enrolling in PMA's certification courses, keen to explore all the product marketing knowledge and resources on offer. But to do that, I had to save up enough money. 

I mentioned my interest to my sister and, knowing about my ambitions and interests in product marketing, she – out of the blue – found out about the Scholar Program and immediately recognized its potential as an ideal opportunity for me. 

What was your motivation for enrolling in this program?

Enrolling in the PMM Scholar Program was a decision driven by several compelling factors. The Scholar program had it all.  

I was looking forward to getting certified by a well-recognized institution in the product marketing industry – these certifications aren’t just a badge of honor; they represent a benchmark of excellence and expertise in the field.

The program also offers an extensive array of templates and resources – a comprehensive toolkit I can use in real-world scenarios. 

Not only that,  the prospect of gaining confidence to apply for jobs in the product marketing industry was a major draw. The fact that all these benefits were being offered for free was the cherry on top.

What did you enjoy most about the PMM Scholar Program?

The live mentorship sessions were an absolute game-changer for me. We were able to delve into the intricacies of what we learned in the classes, dissecting and discussing concepts in depth, and share our key takeaways too.

The inclusion of TedX and motivational speeches added an extra layer of inspiration to the program – offering fresh ideas and perspectives to complement the technical learning aspects of the program.

Which topic have you found the most insightful and useful?

I really enjoyed the go-to-market (GTM) strategy segment. It was so insightful and I had lengthy notes at the end of the session. This topic was not only insightful but also immediately applicable to the real world of product marketing – the emphasis on communicating these strategies to stakeholders from different departments was invaluable.

I ended up with pages and pages of notes, which is a testament to the program’s richness and practical relevance!

What type of resources/activities have you found the most helpful?

The practical tasks, hands down. They were super useful and they weren't just about learning; they were about doing.

This was essential in solidifying my understanding, reinforcing my learnings, and providing me with tangible outputs I could use to build my portfolio. 

Have you utilized the resources or your learnings in your work?

As of now, I haven’t had the opportunity to directly apply my learnings from the PMM Scholar Program in a professional product marketing role. 

But once I find the right opportunity, I feel confident that I can put my learnings into practice and I’ll be well-equipped to make a significant impact.

How do you see the value of this program in comparison to other professional programs?

The PMM Scholar Program stands out in the landscape of professional development programs, particularly due to its specialized focus on product marketing.

It's so focused and packed with insights from the big guns in the industry. You come away not just with knowledge, but with actual tools and templates that you can use on the job. In my opinion, it’s far more valuable!

What would you say to fellow product marketing professionals considering enrolling in PMA’s PMM scholar program?

Give it a shot! Seriously, It’s one of the best decisions I’ve made this year. This program is more than just a learning experience; it's an investment in your professional growth and a stepping stone toward excellence in the field of product marketing. 

A final note

Here's to embracing new knowledge, building lifelong connections, and unlocking my full potential!

Are you keen to join Temitope and become part of our Scholar Program?

Getting your foot in the door can be tough though, which is why our Scholar Program was born. 

This program's been created with people just starting out in their product marketing career in mind. And, by the end of it, you’ll have all the knowledge, tools, and training needed to start a successful career in product marketing.

What you’ll get from us

🔖 Product marketing certification (providing you pass the exams)

👩‍💻 Live, weekly workshops with industry leaders

✅ Marked, practical tasks to test your learning

👣 A platform to build your personal portfolio

🌎 Exposure to some of the world’s biggest brands

🔥 Official accreditation from the industry’s go-to association (aka, us!)

🆓 All of the above for free (worth $3,500 RRP)

What we need from you

💯 Nothing short of 100% commitment from start to finish

⬆️ A willingness to go ‘above and beyond’

😍 Proven passion for getting into the product marketing field

And that’s it. We ask for a little, but we give it a lot.