Competitive intelligence is a critical part of the product marketing function. Not only does it help PMMs identify competitors, the process shapes pricing strategies, flags gaps in the market, and supports companies in identifying new industry and market trends.
Our new State of Competitive Enablement Report is going to look at how product marketers handle competitive intelligence within their own organizations - especially when it comes to enabling revenue teams.
Following its release on May 25, this month’s PMM Talks session will be diving into the key findings, such as:
- Has the competitive landscape become more or less competitive?
- How to motivate teams to use the CI that pmms work hard to source?
- How many direct and indirect competitors are PMMs expected to keep up with on a regular basis?
- How frequently are companies updating content on competitors?
- What channel(s) do companies use to distribute CI?
- Who are the primary users/consumers of competitive intel within companies?
Just a few small points to cover then… 💥
This session is live and interactive so come armed with your burning questions 🔥
Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.
Meet the speakers:
Sonduren Fanarredha, Director of Product Marketing at Airbase
Sonduren is the Director of Product Marketing at Airbase, a leading fintech spend management solution founded in San Francisco. Previously, Sonduren played critical roles in product marketing and demand generation for companies like Intelex Technologies, Kira Systems & Microsoft Canada. Sonduren is skilled in business strategy and planning, the development and execution of go-to-market campaigns and product launches, and with demonstrated cross-functional stakeholder management experience.
Ali Good, Global Head of Strategy and Product Marketing at Quizizz inc.
Ali Good entered ed tech product marketing like a lot of others, via the classroom. Turns out teaching writing provides a great training ground. Ali started with a giant (Pearson), moved to a large K12 company (Renaissance), and now, is at a startup (Quizizz). Every step, she’s learned more about every aspect of product marketing.
Brandon Bedford, Competitive Enablement Manager at Klue
Brandon Bedford is the Competitive Enablement Manager at Klue, building Klue’s very own competitive enablement program. Brandon’s background is in B2B sales which gives him a unique perspective on the challenges faced by product marketers who are tasked with enabling sales teams competitively. Outside of work, Brandon is an avid fan of the Toronto Maple Leafs, Vulfpeck, and Bitcoin.
Div Manickam, Author | Mentor | PMM Talks Host
Like an alchemist, Div loves the magic of bringing two worlds together in work and life. From frameworks to mentoring to bring the best in each other, she enjoys sharing her experiences on authentic leadership, mindfulness, mental wellbeing and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. She is committed to break the stigma and be a voice for the unspoken.