A common challenge product marketers continue to face is a lack of recognition for their direct impact on key business goals and driving revenue.
However, by using OKRs and tracking key metrics PMMs can confidently demonstrate their value to their org.
OKRs (objectives and key results) are a simple management framework, developed to help every member of your organization see the progress being made towards a common goal and metrics are how you evaluate the success of your OKRs.
Join this month’s PMM Talks discussion to hear our experts opinions on:
- How to define OKRs
- Understanding PMMs direct impact on key metrics
- What metrics to track, why and when
- Proving the value of product marketing
Here are the details:
- Date: 29th November
- Time: 9am PST | 12pm EST | 5pm BST
- Duration: 45-60 mins
This session is live and interactive so come armed with your burning questions 🔥Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.
Meet the speakers:
Muhammad Saad Khan, Associate Vice President Marketing at Cloudways
Adam Mew, Product Manager at Ordnance Survey
With an interest in the future and innovation, Adam combines his arts-based education with abstract thinking and logic (and where possible, data). He has a background working within engineering and data organisations, having held several product and digital marketing positions specifically targeting military, law enforcement, commercial B2B enterprises and software developers. Adam is currently a product manager for Ordnance Survey, working on the OS Data Hub. His key focuses are on acquisition, retention, and monetisation of the OS Data Hub. Prior to this role, Adam spent time within the defence and national security sector at UK innovator Roke and Chemring Group PLC where he led marketing initiatives and product launches. More notably, in the product development and Go-To-Market of information and Electronic Warfare systems.
Div Manickam, Author | Mentor | PMM Talks Host
A mentor, author and product marketing influencer with 10+years of B2B SaaS product marketing at Fortune500 and startups. I am exploring a portfolio life one day at a time. I recently embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. I am committed to breaking the stigma and be a voice for the unspoken. Taking a leap into the unknown, I have self-published books on my journey, most recently on “Mastering the art and science of Product Marketing”.