PMM Talks | Importance of stakeholder management to product marketing success | OnDemand

Watch OnDemand

By the very nature of the role, product marketing has many facets and, as this varies so much from company to company and industry to industry, the goalposts of the position often end up changing.

While product marketing orchestrates many tasks, they certainly don’t always own or execute all of the duties on their own. This requires thoughtful and strategic collaboration between various departments and functions within their organization.

Product Marketing is one of the few roles that work intimately with sales, sales enablement, product, product enablement, partnerships, marketing, communications, client success, engineering and more in order to effectively gain market insights and scale product launches. The best way to work with these cross-functional teams is to consider them as your stakeholders.

Join our session this month and hear our experts discuss:

• How can your stakeholders influence your decisions?
• How to get buy-in from your stakeholders?
• Leveraging the team for support
• Scaling your product launch
• Leverage stakeholders to report and measure your efforts
  

Just a few small points to cover then… 💥

This session is live and interactive so come armed with your burning questions 🔥

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

Meet the speakers:

Ethan Alter, Director of Product Marketing at Motorq

Ethan always wanted to be a product marketer; he just didn't know it until recently. After an education that included a history degree, an MBA, and 5 years at Salesforce, Ethan stumbled his way in Product Marketing. He currently serves as the Director of Product Marketing for Motorq, a series B connected-car data startup. Tennis, soccer, and writing notes to self in tiny notebooks occupy his time and mind outside of the remote office.

Hema Thanki, Principal Product Marketing Manager at Qatalog

Hema is a Principal Product Marketing Manager at London-based SaaS startup Qatalog, who is defining THE way for remote and distributed teams to collaborate. She is a seasoned marketer, with over 7 years of experience across B2C and B2B products. She started her career at L'Oreal and most recently spearheaded Product Marketing for Alexa across EU markets. Hema has a particular interest in the voice of the customer, and the evolution of messaging.

Suat Ozsoy, Business Unit Director- at Epson Europe B.V.

Suat is an international business experienced Sales & Marketing hybrid who demonstrates sound B2B/B2C knowledge; a core contributor to the strategic lead in go to market initiatives. He manages matrix organisations to drive the results across EMEA regions. Leading product roadmap discussions, sales enablement tools and product profit matrix, marketing activities and budget management.

Div Manickam, Author | Mentor | PMM Talks Host

Like an alchemist, Div loves the magic of bringing two worlds together in work and life. From frameworks to mentoring to bring the best in each other, she enjoys sharing her experiences on authentic leadership, mindfulness, mental wellbeing and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. She is committed to break the stigma and be a voice for the unspoken.