Thursday, April 21
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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As product marketers, we're often asked which metrics we own or what are the right KPIs to measure success. But those are the wrong questions to be asking.

The product marketing super strategy is to aim the go-to-market, segmented messaging, and ultimately, the business strategy at the right problems to solve, and they're not always our problems or the most obvious ones.

In this session, you'll learn how to identify and target the right problems and build a complete go-to-market strategy from a product marketing leader with experience across consumer, marketplaces, enterprise, SaaS, and open source.

Join this PMMnow session as we cover:

✅ The PMM super strategy
✅ Understanding problems and objectives
✅ What it means to be a strategic product marketer

About the speaker

Ryan Goldman is the Global VP of Product Marketing at SoundCloud. He previously built and led marketing teams at Pendo, Sentry, SignalFx, and Cloudera, as well as enterprise marketing strategy and Asia field acceleration programs at Cisco.

Prior to marketing for tech, Ryan specialized in communications and project management for international development non-governmental organizations operating in sub-Saharan Africa, Latin America, and the former-Soviet Union.

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