Thursday, April 14
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live sessionWatch OnDemand
PMA Member? This session is already in your OnDemand Library.
As we approach the launch of our first ever book Product Marketing MisUnderstood, we’ll be diving into building your career as a product marketing leader.
With 20 years of experience, Tricia Gellman discusses the role of product marketing in an organization and the impact of falling under Product as a ‘pawn role’.
Focusing on the foundational components of product marketing and how you can elevate these components in your role to show the impact product marketing has within an organization.
Join this PMMnow session as we cover:
⭐ ️The 3 steps to become a great leader
⭐ ️How you can lead your company to greatness
⭐ ️Building your career and becoming successful as a leader in the market
⭐️ Why you should start thinking PMM as having the greatest impact in a company
About the speaker
Tricia Gellman is a SaaS Marketing leader, advisor, investor, and three-time CMO. She has over 20 years of marketing experience building brands and leading change at companies like Apple, Adobe, Salesforce, Checkr and most recently Drift.
Tricia is passionate about all things related to building your go to market and is a thought leader about the changing role of the CMO, speaking often about why CMOs need to sign up for revenue if they want to have a seat at the CEO and Board table.
Throughout her career she has been a builder, storyteller and public speaker using her expertise in operations, demand generation and product marketing to create value for companies resulting in hyper growth and positive exits.Watch OnDemand