Thursday, August 11 Watch OnDemand
Time: 9am PT | 12pm ET | 5pm BST
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It’s time to explore a subject that has become an essential skill for any marketeer, a vital process for product teams, and arguably a pivotal new role for the product marketing function... effective storytelling.
Using business cases and real-world examples, Elliott Rayner, Chief Marketing Officer, ARION will take a deep dive into why storytelling plays such a crucial role in our lives and within our minds.
Learn how to break storytelling down as science and sharing key frameworks that can help transform any product or marketing team into a storytelling engine.
Join this PMMnow session and uncover:
- Why do we retain information 20 x more effectively when delivered as a part of a story?
- Why do Duracell and Energizer still pay millions fighting over a pink bunny rabbit?
- Why does attaching a small story to an eBay item greatly increase its sale value?
About the speaker
Elliott Rayner, Chief Marketing Officer, ARION, has explored a career in creation, innovation, and storytelling.
Elliott spent seven years working at the adidas global HQ, specializing in product marketing and innovation. He has impressive experience developing innovative performance products for the 2010 Football World Cup and the 2011 Rugby World Cup.
He also spent three years in Amsterdam leading the creation and development of ASICS global running apparel and creating sustainable products for the 2020 Tokyo Olympics.Watch OnDemand