Thursday, December 8
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session.
A solid competitive intel strategy is crucial to the success of any organization. But, effectively collecting and analyzing information on your industry, business environment, competitors, and products is a mammoth task.
Which is why we’ve teamed up with CI experts from renowned platform Klue to explore and expand on some of the key findings from our recent Competitive Intelligence Trends report. By the end, you’ll have armed yourself with only essential insights that’ll help refine your existing programs.
This PMMnow session will explore:
- Who’s responsible for CI and how to effectively collaborate with internal stakeholders.
- Top-rated tips and tools to streamline your approach and ensure your CI program is efficient as can be.
- How competitive intelligence is shared across internal teams for maximum impact and action.
About the speakers
Brandon Bedford is the Competitive Enablement Manager at Klue, building their very own competitive enablement program. Brandon’s background is in B2B sales which gives him a unique perspective on the challenges faced by product marketers who are tasked with enabling sales teams competitively.