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PMM Weekly Live Session | Online | February 9, 2022

PMMnow | Events | Product Marketing

Thursday, February 9
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.


You develop a product, launch your website, purchase digital advertisements, and the sales leads will just flow in, right? Not necessarily.

In this week's PMMnow presentation, Tracey Schlabach will share a range of topics to help you meet your customers where they are, refine your sales process, increase product purchases, and maximize profits.

This PMMnow session will explore:

  • Why you need to understand your sales prospect.
  • How to get to know your sales prospect.
  • Multiple and buyer personas.

About the speakers

Tracy Schlabach is the Director of Marketing at Accusoft. Accusoft is a software manufacturer that builds SDKs and APIs focused on document management for application developers.

Tracy leads a team focused on product marketing, communications, brand positioning, and lead generation. Before joining Accusoft in 2016, Tracy worked as a Product Marketing Manager for both Tech Data and Arrow Electronics.


Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Weekly Live Session | Online | February 9, 2022