Thursday, July 7
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live sessionWatch OnDemand
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In the past, you wouldn't have heard of product managers and product marketing managers working together.
Because the product manager role was not a well-defined role until 5 years ago when many SaaS products started taking over the tech space. Most product managers managed GTM plans and maintained messaging docs.
The product marketing manager role existed all this while, but it was considered a tactical role, executing the plans that were thrown at them.
Well, that has significantly changed. Product marketers are influencing the product strategy, they are beginning to have their voice heard by championing for the customer, making customer pain points visible, and helping the product team as a whole find the right positioning, messaging and the ability to tell a cohesive story.
The line between these two key strategic roles is still blurry and non-existent in many companies.
In this session, Priyanka will share some best practices on how to align responsibilities especially when no such formal definition exists inside the company.
Join this PMMnow session as we cover:
- How to identify and complement individual strengths and weaknesses
- Managing conflict of ownership when it comes to grey areas like GTM
- How to tie into each other's goals and OKRs for collective success
About the speaker
Priyanka Gotika is the senior product marketing manager of platform solutions at Ansys, primarily responsible for simulation data management and optimization offerings. Previously, Priyanka was a senior product manager at KUKA Robotics, where she led the launch of KUKA’s first cloud-based simulation and analytics platform.Watch OnDemand