PMM Weekly Live Session | Online | June 17, 2022

Thursday, June 17
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Customer obsession starts from having absolute clarity about the problem we are solving for the customer - current or future.

That customer problem should be an important priority to the customer, and as yet unsolved by existing alternatives. Once a product marketer unearths that, and galvanizes the organization around solving it, growth is ahead.

Join this PMMnow session as we cover:

⭐️ Customer driven innovation framework
⭐ ️What is customer obsession and why every product marketer should know about it
⭐ ️How product marketers should approach gaining clarity about the customer problem
⭐ ️Carrying a cross-functional team along on the journey to customer obsession

About the speaker

Catherine Crevels is a strategic business leader who’s chartered with building out and growing the portfolio of tools small businesses need to run their business, including banking, lending, payments and human capital management. As a leader accountable for revenue growth across her business lines and growing exceptional talent, she is incredibly passionate about product marketing.

Mos’ Okediji is a customer-obsessed, data-driven, and strategic full-stack product marketer with varied experience across different industries and continents. Mos’ has worked at Intuit for the past eight years and has had the opportunity to drive sustainable business growth at different stages of their product life cycle.