Wednesday, June 22
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live sessionWatch OnDemand
PMA Member? This session is already in your OnDemand Library.
You don’t find much online when you google “services marketing”. Even less when you’re trying to understand how services marketing is similar, but different, from product marketing.
This session draws on real-life examples of transitioning from product marketing to services marketing and will cover the lessons learned, how marketing services compare products, and why it’s necessary for product marketing teams to expand their scope to market their services (hint: a services story can help you stand out in many markets).
Join this PMMnow session as we cover:
👉 What services marketing is and how it’s different but similar, to product marketing
👉 ️Why services marketing is a new frontier for many markets
👉 ️How to successfully transition to or include services marketing in your role
About the speaker
Rachel Rapoza has 12 years of marketing experience at small start-ups, SMBs, and enterprise technology companies. She currently serves as the lead product marketing manager for UKG, a large B2B tech company, where she is responsible for developing messaging and positioning and driving awareness for their solutions. Her career has spanned across all the marketing disciplines, from events to demand generation to product marketing, giving her a unique perspective on messaging and positioning.Watch OnDemand