Thursday, June 30
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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PMA Member? This session is already in your OnDemand Library.

Discover what it takes to get your products out of the door. Understand key steps of integrated marketing that you can apply to simplify your product launches.

With over 15 years of experience in her back pocket,  Vadusha will be discussing the steps you need to take to get your product launched rights. Taking a look at why most product launches fail, and what go-to-market has to do with it.

Join this PMMnow session as we cover:

⭐ ️Key elements of integrated marketing
⭐ ️An agile marketing methodology in alignment with strategy
⭐️ Business outcome-based tactics

About the speaker

Vasudha Karanam is a product marketer with 15 years in the tech industry. She currently manages product marketing for SAP Sales Performance Management solutions in the SAP Success Factors area.

In this role, she successfully led the launch of various new products to drive pipeline and revenue. Vasudha has extensive experience when it comes to product messaging, content development, go-to-market and field enablement, and new product launches.

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