Thursday, May 5
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live sessionWatch OnDemand
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With so much information available and limited attention spans, product marketers are challenged today more than ever to get their products to stand out from the noise.
So, how do we make that happen? Magic, of course! And also, strong storytelling and messaging and positioning are expressed in key assets in our Bill of Materials (BOM). You don't have to create all the content to get your target audience(s) to notice your product. You can create a few important assets and slice and dice them. Work smarter, not harder!
In this session, we’ll discuss the key assets every product marketer should have in their Bill of Materials (BOM). Then we’ll discuss the different ways you can repurpose key assets based on your goals, channels, and target audience.
Join this PMMnow session as we cover:
✅ The top content creation challenges
✅ 5 key assets
✅ 15 ways to repurpose your assets
✅ How to practice doing more with less
About the speaker
Kelly Anderson is currently the Head of Product Marketing for Google Cloud’s User Protection Services. She devotes most of her time to working on reCAPTCHA Enterprise and Web Risk and is passionate about helping businesses and their customers stay protected from online fraud and abuse. Prior to the online fraud space, Kelly marketed Google Cloud’s security management and threat detection and response products.
Before Google, she worked in product marketing for Microsoft in Azure, where she marketed a variety of security products and business continuity products.Watch OnDemand