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PMM Weekly Live Session | Online | November 10, 2022

Product Marketing | PMMnow | Events

Thursday, November 10
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

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There's no one route to product marketing, just as there's no one career path for product marketers.

In the latest Weekly Live Session, we chatted to four awesome PMMs who've all had off-piste journeys into the role, with their previous job titles ranging from Flight Attendant to US Navy Submarine Officer.

They discussed how they sharpened their skillsets in their prior roles to optimize their ability to absolutely smash into product marketing.

Watch this PMMnow session to discover how:

✅ A background in storytelling is easily transferable to product marketing
✅ Understanding the voice of the customer is crucial
✅ Data analysis can be a great asset for a PMM

About the speakers

Vanessa Thompson

Vanessa is the Senior Director of Product Marketing at Twilio. She is responsible for product marketing across Twilio’s communications products: messaging, email, voice, video, and account security. Prior to taking on this role, Vanessa was responsible for all of the marketing activities and hardware ecosystem partnerships for the IoT business unit at Twilio.

Sonduren Fanarredha

Sonduren is the Director of Product Marketing at Airbase. An experienced and recognized product marketing leader with an entrepreneurial skill set working in the computer software industry, specifically in B2B SaaS product marketing and demand generation.

Helena Winkler

Helena is a Senior Product Marketing Consultant. She has a track record of driving aggressive revenue growth for both large and early-stage companies. She is highly skilled in marketing strategy, product marketing, brand awareness, thought leadership, product launches, PR/AR, digital marketing, demand generation, lead nurturing and buyer-centric content development.

Angus Maclaurin

Angus is currently the Product Marketing Director at Sugna Ventures bringing a consumer-driven focus to designing innovative products and launching marketing campaigns across hardware and software. Angus has over 20 years of experience,

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Weekly Live Session | Online | November 10, 2022