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PMM Weekly Live Session | Online | November 24, 2022

PMMnow | Events | Product Marketing

Thursday, November 24
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

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Ever wondered what the journey from being a solo product marketer to leading a team of nine looks like?

Well, you’re  in luck, because that’s exactly what we’rediscussing in this weeks PMMnow.

Ashley Herbert, Head of Product Marketing at Recruitee will be focusing on how she from an individual, tactical contributor, to a leader focusing on team development and strategy.

During this session, Ashley will discuss the benefits and challenges of each stage of the transition, and provide advice on how PMMs can conquer such obstacles.

This PMMnow session will explore:

  • The outputs and relationships in a PMM journeys
  • How to establish the role of product marketing
  • Setting up for success and doubling down on a PMM strategy
  • Advice for building a PMM team

About the speakers

Ashley Herbert is the Head of Product Marketing at Recruitee. Having initially joined Recruitee as the solo PMM, Ashley has since scaled the team to nine members.

Since joining the company, she’s built a cross-functional, multi-disciplinary team that provides Recruitee customers and partners with a fully-localized and memorable product experience and educates the market about the value they can realize by hiring collaboratively using Recruitee.

Ashley has ten years of experience in sales and marketing, five of which were spent in product marketing roles at scaling saas companies in Amsterdam.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Weekly Live Session | Online | November 24, 2022