Thursday, September 15
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

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Every company will take a targeted approach to close more deals, but many miss the opportunity to infuse a competitive enablement strategy and tactics to fuel this approach.

The latest generation of competitive intel platforms focus on more than just collecting competitive insights and news - they deliver into existing sales enablement platforms and processes, opening up many new opportunities.

Join Hila Lauterbach, Head of Product-Marketing, SpotOn as she covers some of the ways in which she's gained sales adoption and created a winning culture using the right mix of sales enablement and competitive enablement strategies.

Join this PMMnow session as we cover:

  • The new generation of competitive intel.
  • How SpotOn uses competitive insights to supercharge sales enablement efforts.
  • Ways to increase sales adoption of CI tools and how it drives bottom-line impact.
  • Tips, tricks, and ideas on how to create the right competitive vision and culture in your companies.

About the speaker

Hila Lauterbach, Head of Product-Marketing at SpotOn and leads GTM for dozens of SaaS products. Within SpotOn, Hila created and currently manages competitive intelligence, which has a positive impact on revenue results.

Prior to SpotOn, Hila was the Director of Marketing at AllCloud, where she led corporate marketing strategy across EMEA and managed alliances with the strongest international brands - AWS, Salesforce, and Google to migrate ISVs and enterprises to the cloud in Germany.

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