Thursday, September 1
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session.Watch OnDemand
PMA Member? This session is already in your OnDemand Library.
Product marketing is at the heart of any company’s Go-to-Market strategy.
However, this comes with a lot of weight. Get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel, and the business suffers.
Get things right and your marketing ROI improves, your sales team is more motivated, and the business thrives.
Market research and customer insights are a PMM’s secret weapon for shaping a winning strategy.
With this in mind, our upcoming session with Morgan Molnar, Director of Product Marketing at Momentive is a must-see.
Join this session to hear practical ways to gather market & customer insights to:
- Refine your target buyer personas,
- Test and validate your messaging,
- Improve sales confidence,
- Build a bench of customer advocates and much more.
About the speaker
Named one of Product Marketing Alliance's Top 100 Product Marketing Influencers and Sharebird’s Top 100 Product Marketing Mentors, Morgan leads product marketing for Insights Solutions and Industry Marketing at Momentive (maker of SurveyMonkey).
Morgan began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C and B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.
At Momentive, she was the first product marketer in the insights business and has since built out the function and grown the business from a single survey panel product to a portfolio of 23 global software solutions that span market, product, and brand insights.Watch OnDemand