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Proactively improving your go-to-market function | Derek Osgood, Ignition

Podcasts | Go-to-Market

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A little about Derek

Derek Osgood is the CEO and Founder of Ignition and it's his second time on an episode of Product Marketing Life. As a former product marketer turned founder, Derek has a unique perspective on what it takes to successfully go-to-market.

Key talking points

In this episode, host Mark Assini and Derek discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing. They also talk about how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day.

Plus, we get to hear some awesome practical tips on how product marketers can proactively address those problems.

Wanna get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Lawrence and register your interest: lawrence@pmmalliance.com

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Proactively improving your go-to-market function | Derek Osgood, Ignition