Product Marketing Alliance is delighted to announce Appcues as its official sponsor for their PMA Scholar Program.

The PMA Scholar Program presents aspiring product marketers with an invaluable opportunity to equip themselves with the essential skills needed to tackle a career in the industry and is dedicated to investing in the diversity of product marketing.

Launched last year, the PMA Scholar Program has hosted 5 cohorts totaling 110 scholars so far, with the company’s investment of $400,000 helping over 100 students become officially product marketing certified and primed for a product marketing career. Support from companies like Appcues will enable PMA to continue providing these kinds of opportunities to even more aspiring PMMs.

The program combines weekly workshops with PMM leaders, practical tasks, coursework, exams, and product marketing certification, with scholars from the likes of Harvard University, Stanford University, and the University of Washington.

Following the completion of the 12-week curriculum, scholars are given exposure to some of the world’s leading brands in their bid to secure a dream role within a product marketing team.

Appcues empowers product marketers to measure and improve product adoption - without a developer. Brands like Privy, Fullstory, and Lyft use Appcues to design and publish personalized in-app onboarding tours, feature announcements, and surveys, code-free.

Jackson Noel, CEO of Appcues, said: "Since our early days, product marketers have been some of our most innovative and successful users. They know their business and they get results. It’s no wonder demand for product marketers is at an all-time high.”

“We all stand to benefit when aspiring product marketers around the world can access high-quality resources, training, and certifications. That’s why we’re proud to sponsor the PMA Scholar Program.”

Richard King, Founder & CEO at Product Marketing Alliance added:

“I’m thrilled to welcome Appcues as the PMA Scholar Program sponsor. We’re always keen to team up with forward-thinking companies, and Appcues fits this criterion - it’s a pleasure to have them on board.

“There’s heightened competition for product marketing jobs, with more people transitioning into the industry.

“This sponsorship for the PMA Scholar Program will help aspiring product marketers achieve their dreams. It’s an exciting development, not only for Product Marketing Alliance and Appcues but for the product marketing industry as a whole.”

More information about the PMA Scholar Program can be found HERE.


Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Within just 12 months of launching, it gathered more than 10,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce