The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers.

We know the drill: You say “jump”, we say “how high?”

It’s been a constant theme in the PMA story, and we don’t ever plan on changing.

Cast your mind back to when we launched Product Marketing: Core, our accredited course allowing you lovely bunch to get PMM Certified; the response was overwhelmingly positive, and endless PMMs have since added an extra feather to their bow. Mission accomplished, right?

Not by a long shot.

We’ve supped some coffee, worked a little overtime, and made a great course even greater.

Ladies and gentlemen, introducing your brand-new, pristine PMA product:

Product Marketing: Core [Live + Online] 🎉

Tomayto, tomahto? 🤷‍♂️

Are you perched on the sofa, scratching your head asking yourself:

“It’s a PMMC course, I can get certified - same difference, right?”

We hate to break it to you, but you’re jumping to conclusions.

Product Marketing: Core [on-demand] is the perfect solution for PMMs who want to Get Certified, but may be pressed for time; they can dip their toe in and out as they please, and work at their own pace.

Product Marketing: Core [Live + Online], on the other hand, is a live version of the on-demand course, giving you the chance to set the ball rolling and get certified in a) 4-weeks or b) one-day.

Let us break it down for you:

?  We virtually meet for 2.5 hours every week, for four weeks.

💻  We virtually meet for 2.5 hours every week, for four weeks.

❓  Each class covers 2-3 modules plus Q&As, practical activities, exams, and coursework.

🎥  After every session, you’ll be given optional, extra materials.

👨‍🏫  You'll have the option to join weekly workshops every Thursday for additional, group mentor calls.

🔖  After week four, you’ll be Product Marketing Certified (providing you pass the exams!).

We like to think of the courses as super-intelligent, non-identical twins: Similar, but unique, in their way.

The ins and outs of product marketing 🔥

Product marketing is like taming a lion; you’ve gotta know the intricacies of the craft.

Which is why Product Marketing: Core [Live + Online] includes comprehensive insights into the essential areas.

We’d hate for you to get bitten, after all.

The course curriculum explores fundamental areas of the PMM role, including:

  • An intro to product marketing
  • Research
  • Pricing
  • OKRs
  • Personas
  • Positioning and messaging
  • Go-to-Market strategies
  • Communication
  • Sales enablement
  • Onboarding and retention
  • Analysis and optimization

11 modules. 68 chapters. Endless possibilities.

Introducing your host(s) 👩‍🏫

Q: What do Larry King, Jerry Springer, David Letterman, Oprah Winfrey all have in common?

A: They’re all kick-ass hosts.

Product Marketing: Core [Live + Online] is cut from the same cloth; our course instructors have come from the likes of Mastercard, Virgin, Unbounce, Epson…

The illustrious list goes on.

They’ve been there, done it, and they’ll tell you the tales of their PMM adventures, documenting real-life case studies.

The best bit? They’ll be delivering the course in real-time, taking the questions, and giving actionable, high-level advice.

Lap it up and store it under lock and key.

Upgrade your product marketing toolbox 🧰

Let’s be open and honest: a gardener wouldn’t trim the hedge with nail scissors, and an Uber Eats driver wouldn’t deliver on a unicycle.

So, why should you and your product marketing team settle for sub-standard tools?

“Give me the tools, I’ll finish the job”, some might say.

PMMs enrolling in the Product Marketing: Core [Live + Online] course will be given full access to a host of editable templates and frameworks, including:

  • Storytelling framework
  • Win-loss interview questions master list
  • B2B and B2C buyer personas
  • Go-to-Market strategy
  • Jobs-to-be-Done canvas
  • Competitor intel worksheet
  • Messaging hierarchy

We’re not just giving PMMs any tools, we’re giving PMMs a toolkit that’s been tested, vetted, and signed off by experienced, well-respected experts.

A gift you won’t be clambering to return.

Discounts 🙌

Hands up if you love saving a pretty penny (or two?) 🤚

By enrolling, you’ll enjoy a treat sure to turn fellow PMMs greener than the extra cash in your wallet.

Existing PMA members will get 10% off the course fee - pretty awesome, right?

Non-members, we’ve got you covered too! Sign-up, and bag a sweet discount when you sign-up for our membership content.

The winner takes it all. ?

VIP invite to live, weekly workshops ⭐️

Each week, you’ll be given access to live workshops hosted by a senior-level product marketer - the perfect opportunity to delve deeper into material from previous sessions and discuss the course with other PMMs who have enrolled.

No need to slip the red rope - your name will be on our guest list. 😎

Product marketing certification 🏆

And last, but by no means least, the sought-after product marketing certification.

It’s the qualification top of every PMMs birthday list, and becoming product marketing certified can open no end of possibilities - it’s only 87 questions away.

Pass each exam at the end of each module, and it’s yours.

For keeps. ?

A little less conversation, a little more action ✅

So, we’ve turned the course upside down, inside and out - we think you’d agree, it’s a worthy addition to our collection of product marketing offerings.

Now, it’s over to you.

The road towards PMM certification starts now.