A little bit about Michael
Michael Olson is the Director of Product Marketing at New Relic.
New Relic provides the real-time insights that software-driven businesses need to innovate faster with their cloud platform making every aspect of modern software and infrastructure observable, so companies can find and fix problems faster, build high-performing development ops teams, and speed up transformation projects.
A product marketer with over a decade in the industry, Michael has a breadth of product marketing experience, specializing in a range of areas such as positioning and messaging, go-to-market strategy, market analysis, sales enablement, and mentoring to name a few.
Key talking points
- Advice for budding product marketing consultants
- How to create messaging that resonates with your target audience
- Tips for guiding prospects through the customer funnel
Looking for more PMM podcasts?
We've welcomed a string of product marketing specialists during the series, from leading companies such as Amazon Web Services, Dropbox, and Adobe.
Tune into and discover a whole bunch of transferable insights.