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Product Marketing Insider [podcast]: Michael Olson

Podcasts | Product Marketing Insider
 

A little bit about Michael

Michael Olson is the Director of Product Marketing at New Relic.

New Relic provides the real-time insights that software-driven businesses need to innovate faster with their cloud platform making every aspect of modern software and infrastructure observable, so companies can find and fix problems faster, build high-performing development ops teams, and speed up transformation projects.

A product marketer with over a decade in the industry, Michael has a breadth of product marketing experience, specializing in a range of areas such as positioning and messaging, go-to-market strategy, market analysis, sales enablement, and mentoring to name a few.

Key talking points

  • Advice for budding product marketing consultants
  • How to create messaging that resonates with your target audience
  • Tips for guiding prospects through the customer funnel

Looking for more PMM podcasts?

We've welcomed a string of product marketing specialists during the series, from leading companies such as Amazon Web Services, Dropbox, and Adobe.

Tune into and discover a whole bunch of transferable insights.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Product Marketing Insider [podcast]: Michael Olson