Product marketing job description templates

Hiring a product marketer shouldn't mean starting from a blank page. This template gives you ready-to-adapt job descriptions for four levels: Associate PMM, PMM, Senior PMM, and Director of PMM. Each one reflects what the role really involves today, including the AI competencies hiring managers are asking about now.

What is a product marketing job description template?

It's a set of job descriptions you can adapt and post, instead of writing each one from scratch. 

Every level follows the same simple structure: a short introduction to the role, what the person will be doing, and what you're looking for in a candidate. Your company details, such as team, tools, location, and pay, are marked with [brackets] so you can fill them in quickly. AI competencies are included at every level, scaled to the seniority of the role.

Who is it for?

It's for anyone who's hiring a product marketer or building a product marketing team. That includes:

• Hiring managers writing a job description for the first time
• Heads of marketing and product marketing leaders defining roles and levels
• Founders adding their first product marketer
• Recruiters and HR partners who want a clearer picture of what each level looks like

If you're not sure which level fits, the template includes a quick overview of the scope for each one, so you can compare it with the work you need done.

How to use the template

You can have a polished job description ready in a few steps:

1. Pick your level: Choose the description that matches the real scope of your role, not just the title.
2. Fill in the [brackets]: Add your company details, product area, reporting line, and location.
3. Make it yours: Trim or add bullets so they reflect the actual work. Swap in the AI tools your team really uses.
4. Check it with your team: Ask the people who'll work with your new hire what they need most.
5. Review the dos and don'ts: Use the checklist at the end to make sure your wording is clear, fair, and inclusive before you post.

Experience ranges are starting points, not hard rules. Great product marketers often come from content, product, sales, or demand generation, so keep your requirements flexible.

Get your product marketing job description templates

Product marketing job description templates

Product marketing job description templates Attract the right talent How to use these templates Each template below is ready to adapt: replace the [bracketed] fields with your company’s details, then trim or add to the bullets so they match the real role. Job titles vary between companies, so de…

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