A little about Raechel
This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine.
Rachel has held a variety of product marketing roles throughout the course of her career. In fact, she was one of the first product marketers to join Intercom in its early years.
Olivine Marketing is a full-stack product marketing agency that helps growth-stage B2B SaaS companies with product marketing strategy, branding & websites, and sales enablement.
They also have two sister brands:
- Olivine Films, which produces cinematic, high-impact marketing videos.
- The Founder’s Marketing Playbook is their self-service strategy program for early-stage founders.
Key talking points
The pair discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.
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