Sales enablement for technical PMMs [Video]

Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success.

In this article, I’ll discuss how emerging technologies can propel the sales enablement org and deliver results. I’ll share our journey at Sage, and how we turned to science and technology, while always keeping an eye on metrics, to change the structure, skillset, and mindset of sales enablement.

Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.