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3 min read

Recruiting the right team to boost your eCommerce business


With no physical interactions with customers, it can be easy to think that an eCommerce business can run successfully as a one-man show.

However, just as it is in a brick-and-mortar store, having a great team behind you is crucial for your eCommerce business. When it comes to the eCommerce business, hiring the right team is even more crucial as compared to a physical store.

Think of it this way: while you can paint a physical store with inspiring colors, you need a web developer who can design a captivating website for a virtual store. Likewise, while you can convince a walk-in customer to buy your product in a physical store, you need to send out compelling messaging for your virtual customers, which would need a professional with great writing ability.

So, how do you land individuals who have the right skills and experience to drive your eCommerce business forward?

In this piece, we'll focus on:

  • Recruitment through a PEO,
  • Online brands, and
  • Why recruitment must align with company culture.

How to drive your eCommerce business forward

1) Hire through a PEO

eCommerce business has its own unique hiring needs compared to a physical store. One of the most significant ones is the need to move quickly once a position becomes vacant. The online space evolves at a rapid rate, which makes it important to keep up with the happenings. Staying too long without filling a position can cost your eCommerce business a great deal.

However, you might lack the necessary tools or the budget to find and hire the right individual fast. In this case, you need to partner with a reliable hiring professional company such as a PEO. Owing to their extensive experience helping businesses hire teams, a PEO can have a quick turnaround in finding the right individual for you.

This not only saves you time but also takes the demanding task of ensuring compliance with the labor laws off your plate. If you run an eCommerce business in, say, Germany, partnering with a PEO Germany can work very well for you. You will have all the positions that you need to be filled with the right people in no time and compliance with the local laws.

2) Be proactive

One assumption most employers make is to think that the best candidates will apply for jobs in their companies after seeing their job posts. However, there is a vast war for talents out there. The best candidates are most likely hired and happy with their jobs. The last thing you would expect them to be doing is scrolling through job boards looking for a job.

On top of crafting a good job description and posting it on job boards such as LinkedIn, you need to reach out to the best candidates on such platforms. In scouring through profiles, you can use the search function to find top experts in the role that you are seeking to fill for your eCommerce business.

For instance, if you are looking for a data analyst, you can search for a ‘data analyst expert’ and go through the results to find the right fit for you. Contact the most attractive and show them why they should work for you.

3) Build your online employer brand

The modern worker is prioritizing working for an ideal employer rather than going for higher compensation. Before accepting a job offer, a good percentage of candidates turn to the internet to find out about the company. If you are to attract top candidates for your eCommerce business, you must work on your online employer brand.

Ensure that your profiles on Facebook, Twitter, Instagram, or LinkedIn are refreshed regularly with great content. You can add staff pictures and videos to showcase your company’s culture. Update these accounts to show your growth and opportunities available in your company. This way, top candidates visiting your online accounts will see you as an ideal brand to match their dream employer.

4) Recruit workers who fit your company culture

A candidate who fails to fit in your company culture can greatly affect your team’s productivity. Teams with members who connect well post a good performance since they can communicate and collaborate through tasks. It’s important to look beyond their skills and qualifications and look into their character and personality.

To ensure you get it right, you might need to hire candidates on a probation basis for the first few months. You can use this period to assess the candidates on their job performance and teamwork abilities before hiring them full time.


Finding the right team that can elevate your eCommerce business to the next level is not an easy task.

However, with the right strategies such as above, the risk of hiring wrong is minimized. This will save you money and time, allowing you to use these resources to grow your business.

Written by:

Alan Ridgell

Alan Ridgell

Alan Ridgell is a business coach with twelve years of experience. He's devoted to helping business owners establish and fulfill clear goals to take their respective businesses where they need to be.

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Recruiting the right team to boost your eCommerce business