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State of Product Marketing Metrics 2023 survey

Survey | Metrics & OKRs

We’re digging deep into uncharted territory with an enthralling, upcoming report: State of Product Marketing Metrics 2023 is an exploration of how PMMs are using metrics to optimize their essential practices. 📊

Complete the survey, share your feedback, and play a pivotal role in our latest investigation.

NB: Please complete every question in as much detail as possible, to ensure we can deliver a write-up befitting you and the PMM community. ❤️

In 2022, our research indicated 56.4% of product marketers identified metrics/reporting as one of their core responsibilities - and let’s face it, it’s easy to see why.

The process plays a pivotal role in supporting PMM teams, and orgs as a whole, in determining areas of success, and potential areas for improvement. It’s also a key ingredient in ensuring PMMs are tracking their goals, outcomes and progress with maximum effectiveness.

With this in mind, we’re honing in on the intricacies of the topic, bringing you answers to key questions, including:

📈 What are the most common PMM metrics?

📣 How’re PMMs sharing metrics and results with other teams?

✅ How do leaders use metrics and reporting to assess their team?

🛠 What’re the go-to metrics tools used by PMMs?

😰 Which challenges do PMMs often face when reporting on metrics?

💰 How much budget is devoted to metrics/reporting?

But first, we need your input. Your support. Your expertise.

Share your intel as we prepare to write a report sure to reshape your reporting....👇

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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State of Product Marketing Metrics 2023 survey