State of Product Marketing Report 2022


Awesome news: the State of Product Marketing Report 2022 has arrived - and it’s bigger and better than ever.

Already a member? Get the report (no form-filling required 😉) here.

Over the past 4 years, we've surveyed those within the field to highlight the value of product marketing and lift the layer of mystery behind the role.

There's a long way to go, but since 2021's report, the veil is certainly lifting when it comes to adoption and integration.

2022 has been the year of product marketing. I stopped counting the number of times I’ve advised founders or former colleagues on how to find a product marketer. It feels like everyone is on the hunt for one!”

Jana Frejova, Product Marketing Lead, Growth at Spendesk

What's in the report?

This report features diverse insights from product marketers spanning various levels of seniority, experience, and product type.

We’ve put the industry under the figurative microscope, offering an in-depth insight into how the role has changed during the last twelve months.

From our recent product marketing survey, you can expect quantitative and qualitative findings, covering:

🗓 How product marketing has changed since 2021
🧱 Roles, responsibilities, and team infrastructure
📊 Product marketing KPIs
🧗 Highlights and challenges
💰 Product marketing budgets
✅ The value of product marketing
📝 Essential product marketing skills
💡Product marketing tips

Keep up with the latest developments and sync your product marketing efforts with current industry trends.